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从品类来看,分化趋势明显。魔镜洞察数据显示,AI教辅益智类产品增长474%,而以毛绒类产品为代表的AI潮玩,增速更是达到799.7%。
These aren't niche tools used by tech enthusiasts. They're mainstream applications that everyday people now use for research, planning, learning, and decision-making. When someone searches for "best productivity apps for small teams," they're increasingly likely to ask an AI rather than Google. When a business owner needs to understand a technical topic, they're prompting Claude instead of reading blog posts. When students research topics for papers, they're querying Perplexity instead of clicking through search results.
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